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This month's issue will focus on a topic you might find to be counterintuitive—transparency. Nearly b
January 31 · Issue #8 · View online
The Business Magician Memo
This month’s issue will focus on a topic you might find to be counterintuitive—transparency. Nearly by definition, a magician is known for lacking transparency. However, while a magician may not be transparent about his methods, he should be transparent about his purpose. An audience knows that they are a part of a performance and the magician doesn’t strive to fool them into believing something false. Instead, as Pablo Picasso said, the art of magic becomes “a lie that tells the truth.” 
So how do you strive for truth with your customers and co-workers? Here are some seemingly illogical examples…

Turn Your Company's Flaws into Features
4 Ways To Use Transparency to Boost Employee Happiness
Research: For Better Brainstorming, Tell an Embarrassing Story
How can you create transparency?
All three of these articles give examples of transparency leading to transformation. It can feel counterintuitive to feature a business flaw or to share an embarrassing story, but I encourage you to try something you wouldn’t normally do. Your results may just be as unexpected as the process. 
I’m working on a new magic trick where I tell the audience the method. By opening up to my audience in a way I haven’t done before, I’m finding they are more engaged than ever. They’re invested in the process and my success becomes theirs. I wasn’t expecting it, but transparency has led to a greater emotional impact. 
Don’t expect the unexpected. Make it happen. 
🔍 💡
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