As consumers, it’s important to keep these perceptual tricks of the trade in the back of our minds when we shop. As business owners, operators or managers, it is equally important to know when to use them and when to avoid them.
So whether you call them your clients, customers, patients or guests, consider why people choose to do business with you. What and who shapes their decisions? And consider what you can do to make their transaction with your business more personable and genuine.
Until next time!