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tricks of the trade

Today's performance is going to be live-streamed. It's a special Cyber Monday magic show on the set o
November 27 · Issue #7 · View online
The Business Magician Memo
Today’s performance is going to be live-streamed. It’s a special Cyber Monday magic show on the set of Walmart LIVE! If you tune in, you’ll see magic throughout the day (9am-2pm ET) at

My wife jokes that Cyber Monday has long been one of her favorite holidays, so she's thrilled to be able to celebrate the day so...officially!
In honor of Cyber Monday and the commencement of The Great American Shopping Season, I wanted to take a magician’s look at how consumer perceptions get crafted and our behaviors influenced.
What Turns Shoppers Into Raging Hordes?
How Discounts Act Like a Good Magic Trick
2 Powerful Ways Your Business Can Beat Out Big Brands This Black Friday Cyber Monday
In Conclusion
As consumers, it’s important to keep these perceptual tricks of the trade in the back of our minds when we shop. As business owners, operators or managers, it is equally important to know when to use them and when to avoid them.
So whether you call them your clients, customers, patients or guests, consider why people choose to do business with you. What and who shapes their decisions? And consider what you can do to make their transaction with your business more personable and genuine. 
Until next time!
🛒 🎁

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