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You're right

See how good that feels?  "You're right."  It's so nice to hear those words.  Our kids, spouses and c
March 7 · Issue #9 · View online
The Business Magician Memo
See how good that feels? 
“You’re right.” 
It’s so nice to hear those words. 
Our kids, spouses and coworkers love to hear them. And customers—oh boy—they thrive off of hearing that magical phrase.  
When I’m performing, 25% of my audience are what I call “clubs"—people who must figure out how the trick works. They won’t be happy until they feel that they are right. My secret isn’t to let them be right about the trick. Rather, it’s to give them other things to be right about. 
Whether you’re in the wrong or not, how can you satisfy your customers’ need to be right about something?

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In Conclusion
My audiences react to magic differently—it all depends on their personality. When I give the “clubs” in my audience the opportunity to be right, they stop the internal battle going on in their minds. Instead of fighting to figure me out, they feel satisfied. It’s only when this satisfaction occurs that they can move past this logical hurdle and enjoy the emotional experience of watching magic. 
Hearing “you’re right” allows your audience (customers, co-workers, patients, clients) to feel better about the past, before moving with you towards the future. 
When and how you say it can make a big difference in your business. 
Until next time!
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